Custom labels are a great way to brand your product and make it stand out on the shelf. But not all custom designs work well-in fact, some can actually hurt your brand. Here’s a look at some design tips that will make custom printing labels easy and help you create a label that works for your product and your company.
1. Don’t use too many colours or intricate designs
When it comes to custom labels, you might feel the need to include as much information and graphics as possible. After all, you have paid for your labels, so you want to fill them, right? Yes, but be sure not to use too many colours, or intricate designs-these can actually hurt your brand. Stick to a few simple colours and clean designs to create a label that looks professional and polished.
2. Include white space
White space is an important part of any design. It is the empty space in between design elements and helps to break up the text and make the overall design look cleaner and more polished. It gives the most important information room to shine and get you that sale. So make sure to include plenty of white space in your custom label design to help it stand out on the shelf.
3. Don’t make the text too small or difficult to read
One of the biggest mistakes you can make with a custom label is making the text too small or difficult to read. It makes your product look unprofessional. When shoppers are looking for a quality product, they don’t want to have to struggle to read the label. This can lead to lost sales and a damaged brand. Especially when you design labels for packaging, make sure all of your text is easy to read, and that there’s plenty of it so that shoppers can get all the information they need at a glance.
4. Create a custom cut line
With custom labels, you have the opportunity to really make your product stand out on the shelf. One way to do this is by using a custom shaped die cut label. A custom shaped label gives your product an extra bit of pizazz, visual interest, and makes it really stand out on the shelf. It also helps to build brand recognition and can help increase sales.
5. Don’t forget to include your business information
Make sure to include your business name, address, and phone number on your custom label so that shoppers can easily find you online or in store. These days, it’s also a good idea to include your social media handles or custom QR codes to scan so that shoppers can connect with you online.
Following these tips, you can create a custom label design that works for your product and your brand. By keeping it simple, including plenty of white space, and making sure the text is easy to read, you can create a label that will help your product stand out on the shelf. And don’t forget to include your business information so that shoppers can easily find you online or in store. With a little bit of thought and planning, you can create a custom label design that’s sure to impress.
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