The signage industry is constantly changing. New techniques, materials, and technologies are developed daily to improve your brand’s image. As per Future Markets Insights, the signage market is worth $34.4 billion in 2022 and is expected to see a compound annual growth rate (CAGR) of 6.3% from 2022 to 2031. The market value of the signage industry is expected to reach $63.3 billion in 2031.
However, it is not always easy to keep up with the trends in the signage industry. To help you with that, we will discuss in this blog some of the latest and popular signage types that will have an impact on your business.
Digital Signage
Digital signage is a form of electronic display used for advertising, usually in public places. It is also known as electronic advertising, electronic bulletin boards, dynamic signage, and interactive displays.
Digital signage typically takes the form of LCD monitors or LED displays that are either fixed in place or mounted on a mobile device such as a wall-mounted monitor or portable kiosk.
According to Grand View Research, the global digital signage market’s worth was $23.12 billion in 2021, and it is expected to grow at a CAGR of 7.7% between 2022 to 2030.
Digital Signs can be used to:
- Entertain customers while they wait in line
- Promote products and services to passing customers
Vinyl Signages
Vinyl signage is a relatively new trend in outdoor and indoor signage. The great thing about vinyl is that it’s durable, flexible, and waterproof. It can be used on any surface including vehicles, windows, and walls.
Vinyl cutters make it possible to design signages in different sizes, shapes, and colors. You can find a variety of vinyl cutters in the market. Vendors like Vinyl Express have entry-level sign-making machines that are more cost-effective to Q-series for professionals.
Vinyl signs are easy to install. They usually come with self-adhesive backing, so there is no need for glue or screws during installation, which makes them ideal for home use as well as commercial businesses, such as restaurants and bars. Also, because they are removable, they make changing your design an easy task if needed down the track.
Illuminated Signs
Illuminated signs are exactly what they sound like. They are signage that is illuminated.
They can have either a single or multiple LEDs, and the images on them can be anything from company logos to advertisements and messages. Illuminated signs come in different sizes, styles, shapes, and materials.
The purpose of an illuminated sign is to attract attention by way of its brightness or color scheme (or both). Depending on how you want your customers/clients to view them, they can be used for indoor or outdoor signage purposes. If you want an impressive display in a particular location, then this may be for you.
Monument Signs
Monument signs are large, freestanding signs that can be seen from a distance. These signs are usually made of metal or stone, and they’re often used for advertising businesses, products, or services. Monument signs are so named because they’re meant to look like monuments, that is, structures built in honor of important people or events.
One example of monument signage is the Hollywood sign on Mount Lee in California’s Griffith Park. The original 1923 version was created by Los Angeles Times publisher Harry Chandler and ad executive William Wilkerson as part of an advertising campaign for the newspaper.
LED – Lighted Channel Letters
LED lights have become one of the most popular choices for sign lighting because they are more energy efficient, durable, and last longer than conventional light bulbs. Their ability to be used in a wide variety of applications makes them a popular choice among businesses.
As per Allied Market Research, the outdoor LED display market was worth $6,398.30 million globally in 2020, and it is projected to reach $14,522.40 million by 2030, with a CAGR of 9.10%. LEDs come in different colors and can be dimmed to create different moods or effects.
Wall Company Lettering
Wall lettering is a type of signage that is installed on the wall of a building. This can be done in two ways: either by hand-painting directly onto the wall or by using pre-rendered graphics which are then attached to the wall.
Wall letters can be made from metal or plastic, and they are commonly used to create a focal point for the building through their size and style. In some cases, they may also spell out words such as “Restaurant” or “Parking.”
Inlaid Signs
Signs made with inlaid materials provide a decorative effect and can be used for any business or industry. As the name suggests, inlays are inserted into a sign’s finish to create a unique look.
These types of signs come in different materials, like wood, metal, and plastic. They can also use different colors to create the desired effect. The most common type of sign is an inlaid metal sign that has been painted black or another dark color on both sides before it’s installed.
Conclusion
With so many options to choose from, it’s no wonder that there is a growing demand for outdoor and indoor signs. These signs are more cost-effective than traditional advertising methods, they’re environmentally friendly, and they allow businesses to be creative.
The only downside? There are so many choices that it can be hard to know where to start. That’s why we’ve created this guide, to help you navigate through all these wonderful options with ease. So if you’re looking for some inspiration on how best to use your signage (or just want something new), this guide will surely help you.
